Book 30: Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons by Elisabeth Doucett
I checked out this professional book from our district office, hoping to get a few more ideas about building my influence and program recognition with my students, staff, and parents. While this book is geared more toward public library, there are some take-aways for school libraries.
The idea that you have a brand logo that identifies your program makes sense. Since most schools already have a mascot, I could see modifying that mascot to include a book, laptop/device, something that tags it as a more information and technology icon.
I like the push that libraries need to create a presence in which people think of them first, as a preferred provider of information. Schools can take some of the ideas here and tweak them to work for our communities and stakeholders.